Your best source for new business is satisfied customers and clients.
It seems obvious that people satisfied with your services or products would be great brand ambassadors, yet asking for referrals or recommendations is one of the least utilized and most avoided techniques used by small business owners to gain more customers.
It’s not always easy to ask for referrals. You don’t want to turn off clients or embarrass them by asking and risk losing their business. Or perhaps you’ve already asked and are reluctant to ask again. Or maybe you’re afraid the request will make you appear needy or unsuccessful.
Here is another way to look at it: We’ve been asked for recommendations--whether it’s for a restaurant, movie, physician, school, or product. And as a business owner, you have most likely picked up business through referrals as well.
Asking for referrals proactively can increase your business even more than random and sporadic referrals. Here are steps to take to make asking for a referral easier and more effective.
Confirm Your Value and Define Your Brand
Confidence in the value your product or service provides is integral to making a recommendation request that yields positive results.
You should understand the unique value you provide to customers and how to articulate it. Be able to communicate how you help make customers’ lives easier, why they use your services and your advantages—this helps you define your brand from the standpoint of your customers.
Once you have the answers to these questions then you can formulate the ask.
Make the Ask
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